Crash Course: Sales Word/s to Live By – Features and Benefits

This, Features and Benefits, was the topic assigned to me this afternoon during the Frabelle Foods new salesmen‘s workshop (BSSW). Although we can always consult our dictionary when it comes to the definition of these two words,how do we apply it in sales? Here are the key thoughts:

” FEATURES TELL, BENEFITS SELL”

How?

Turn the feature into a benefit simply by asking/answering the question ‘so what?

How?

Capture your customer/buyer’s interest by showcasing all that your products has to offer (features) and make them want it by identifying their specific need and by explaining what’s in it for them (benefits).

Example:

This Crash Course in Sales contains bits and pieces of information of those nitty gritty things about sales and salesmanship. It’s short and sweet and meaty (informative), like this one, so this saves you time ,makes your learning fun and provokes your mind to think more in a very short span of time. So watch out for my other Sales ‘Crash Courses’!

10 thoughts on “Crash Course: Sales Word/s to Live By – Features and Benefits

What do you think of this? Love, Rikki.

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