Attempts at Photography: GenSan Longganiza

Now this is one of the thousand reasons why I love what I do – being exposed to the peculiarities or specialties of one community. First time to see longganiza beautifully presented like this ❤ Only in GenSan 🙂


Monday Thoughtsy: When To Let Go

I wish I could tell myself this is ‘just’ work over and over again and not forget it every single time but I don’t, and my heart’s crushed again and I keep on reminding myself instead that I’m doing all these for You, Lord – all you have showered me with I’m using for Your purpose. Heal my heart and lead my life, please – when to attach and when to detach, papa God. When to let go, let me know.

Crash Course in Sales: Attach, Detach

My attachment to these few remaining merch mats is getting deeper and deeper ❤ After 'flying above the clouds' early morning yesterday and after conquering heavy rain last night, we will be crossing sea in a few. See you, Bacolod! ❤ Attach, detach, R. Another letting go tomorrow and full blast body massage next! 🙂



Big Burp for Big Happiness: Kain Ahente, GenTrade slash Artista Style at Vincent’s Place ‘Kambingan ng Sikat’

Aside from Sales and the negotiations, I enjoy eating like a true-blue ahente (salesman) whenever I work with the DS (Distributor Specialist) and his DSS (Distributor Sales Supervisor) and the Coordinator. And you’d really know whether they are working or not if they know the best places to eat in the area.

I must admit, Raffy, the DSS in CaMaNaVa did a great job on that today, I’m impressed. After that trade check and visit, he took us here: Vincent’s Place ‘Kambingan ng mga Sikat’. Curious why? Here:





But what’s really remarkable about them aside from this lineup of their celebrity guests are the food!


Vincent’s Place, I must say, is a proof that quality matters more than quantity. With very minimal variety of kambing (goat) dishes priced at P150 and above per dish, it’s still hard to decide which one to have since all are interesting to taste.

Bulalo Sinampalokan.
Sizzling Adobo with Fried Garlic *Vincent Place’s Bestseller




Gah. Extra rice, please. Oh, and water for all, Miss 🙂 Big Burp Guaranteed!

Crash Course in Sales: 4 P’s of Trade Marketing

Perks. Passion. Promotions. Posters. 🙂 Haha, my 4 P’s *as if. Look at this, eeek, thumbs up!

Frabelle Foods Captain’s Catch Fish Nuggets and Shrimp Popcorn promo with free Sweet Chili Sauce 😮 available in supermarkets! Look for these healthy nuggets and these tasty and meaty shrimps *tail on


Crash Course in Sales: Starting Right to Realizing the Law of the Big Mo (Momentum)

July 1, 2013. It’s official today: TriDiamonds. After one year, eight months, and twelve days, here we are, some of the remaining pioneers of Frabelle Corporation pioneering another gem, the TriDiamonds Corporation.

And here I am, back to my Monday checkpoint with myself: my purpose and my cause in this world.

I randomly grabbed a book, randomly opened a page and here’s what I got: ‘page 203, Small Beginnings’ of the Law of the Big Mo chapter of John C. Maxwell’s The 21 Irrefutable Laws of Leadership

Leaders always find a way to make things happen

‘…they were all sliding backward fast, and they needed something to move them forward. (He) was disappointed, but he refused to give up…he knew that if he could help his students experience a few wins, build their confidence, and give them hope, he could move them forward…and all along he modeled hard work, dedication to excellence, and ganas-desire’

I remembered when we were starting in Frabelle. We literally started from scratch introducing the company and the brand to whoever we come across with and then with baby steps we opened one Modern Trade chain and one GenTrade stall after another until finally, we earned some credibility, earned a little niche in this Fast Moving Consumers Goods industry.

And now, a turnabout.

The Law of the Big Mo (Momentum) is right: ‘getting started is a struggle, but once you’re moving forward, you can really start to do some amazing things’.

Momentum begins within the individual leader. It starts with vision, passion and enthusiasm. It starts with energy…’You cannot kindle a fire in any other heart until it is burning within your own’

What was my burning desire? Sales. Putting systems in place. Sharing this gift. Chasing dreams. Follow-throughs. Making a difference.

If only I was given a chance to talk this morning, I would talk about this. ‘The steps forward weren’t huge, but it was building a momentum’.

Same like with each of the *David in us. (*symbolism of each Frabelle Foods salesperson). Whenever I recall our first selling day, I see that ganas in all of us. I still remember that ‘gigil’ and I still feel those hearts. Those salesmen whose hearts acquired great momentum that do not want to do anything to get in its way.

I was not able to give a little talk this morning, but every time, in the near future, that I will … I will always bring us one step back to where we started, to that 3am ceremony, build the momentum in the hearts of my colleagues then we will all move two steps forward while we shout this out loud: Frabelle Foods, start right, finish strong. Hoo-Haa!


Crash Course in Sales: Fieldworkin’ in Style

Connotations about salespeople are always dugyot or annoying or boring, too formal at times – cliche.

So allow me to give you a glimpse once again to this world. Sales is no longer limited to men and there are a lot of women already ‘dominating’ this field, (perfect example would be our NSM for Modern Trade, Ms. Irene), so you’d be quite surprised how even this profession can be unexpectedly fun in terms of its ‘evolution’ including dressing up, too.

Weekdays are not counted in our case since we are required to wear shirtjack in our calls(not all FMCG companies in the Philippines but most), but come fieldwork weekend, tadaaaaa!


A day in the field is where all the action is – diverse kind of people, different situations to put into good use all the negotiation and salesmanship skills but above all these – it’s where all the FUN is!

Not just the activity or the work itself but also the pre-works part: YOUR part. Feeling confident in your calls not only on the business aspect of things, but feeling confident and comfortable on the personal aspect, too – about yourself.

Not because you are in this profession, you’ll forget who you are and just conform to other people’s perception. So what if you’re different than those they want to think as a ‘real’ salesman?

That’s why I always look forward to Saturdays! I can get to reconnect with myself while not forgetting the responsibilities come Monday again. I even made a Saturday-Daddy’s-Closet-Raid day because of that fieldwork’s need: being grounded to yourself and wearing comfortable clothes that are sooo stylishly manly 🙂 My favorite aside from the Beatles sunnies, Daddy’s polo shirts that look like a whole outfit on me.

See, everything about Sales is cool and fab like this. Wink.